Practical marketing training
for your team
Your team doesn’t always need another agency. Sometimes they need the knowledge,
frameworks, and practical skills to do more themselves. Soona Marketing provides customized
training and workshops for B2B and B2C marketing teams, led by founder Kelly Xu.
frameworks, and practical skills to do more themselves. Soona Marketing provides customized
training and workshops for B2B and B2C marketing teams, led by founder Kelly Xu.
Topics we cover
Strategy & Planning
Marketing strategy
Go-to-market planning
Marketing OKRs and goal setting
Quarterly planning and budgeting
Resource allocation and prioritization
Marketing Execution
Brand positioning and messaging
Product marketing and go-to-market
Demand generation
Content marketing
SEO, GEO, and AEO
Paid media
Social media
Email marketing and lifecycle
Website and conversion rate optimization (CRO)
ABM
Sales enablement
Team & Operations
Marketing team structure and roles
Hiring and onboarding for marketing teams
Managing agencies and vendors
Performance management and reporting
Working with sales, product, and leadership
Workshops can be customized around your team
A session might be:
A 1-2 hour training
A focused introduction to a specific marketing topic.
A half-day workshop
Hands-on learning combined with exercises and practical application.
A multi-session program
A deeper training program covering multiple capabilities.
A customized team workshop
Built around your company’s specific marketing challenges.