We are a specialized marketing agency
helping Chinese companies
win customers and build brands
in global markets.
We bring together growth marketing, product marketing, and brand marketing to help companies navigate the challenges of entering and scaling in global markets.
Our approach is grounded in experience on both sides of the market. We understand the strengths and realities of Chinese businesses, as well as the expectations of international customers, buyers, and business environments. The result is marketing that is not simply translated for a new market, but built to resonate in it.
From defining your market opportunity and positioning to building demand and creating a scalable growth engine, Soona Marketing provides the strategic expertise and hands-on support needed to go global with confidence.
About the founder
Kelly founded Soona Marketing to help Chinese brands succeed globally. With 15+ years of marketing experience, she has developed and led marketing strategies across North America, Europe, Asia, Latin America, and the Middle East.
Over the course of her career, Kelly has worked extensively across both Chinese and Western business environments. She has witnessed firsthand the challenges Chinese companies face when expanding overseas, from understanding new markets and customers to building brands that resonate beyond China. She created Soona Marketing to help companies navigate these challenges and build Chinese brands that earn recognition and respect in international markets.
