Talks and presentations
on global expansion and how
Chinese companies win overseas
industry events, and company offsites on topics related to global marketing,
cross-border expansion, and how Chinese brands succeed in international markets.
Talks that connect strategy with
what’s changing in marketing
From China to the World
What Chinese companies need to rethink when entering international markets, from positioning and localization to customer acquisition.
Beyond Low Cost
How Chinese companies can compete internationally through brand, innovation, positioning, and customer value rather than price alone.
Building a Global Go-to-Market Strategy
How to identify the right market, audience, positioning, and channels when expanding internationally.
Marketing in the Age of AI
How AI is changing the way marketers research, create, optimize, and measure their work.
From SEO to AI Search
How customers are discovering companies through ChatGPT, Gemini, Perplexity, and other AI-powered experiences.
From Marketing Activity to Business Growth
How marketing teams can move beyond activity metrics and connect strategy, demand generation, and customer growth.
Formats
Keynotes
Big-picture ideas designed to challenge assumptions and spark discussion.
Conference Talks
Practical presentations, panel discussions, and fireside chats built around a specific marketing topic or audience.
Internal Company Events
Customized sessions designed around your team’s business, industry, and challenges.
Workshops
Interactive sessions that combine presentation, discussion, and practical exercises.