Soona Marketing: Homepage Redesign

Take your brand
past the border,
on purpose.

We build the positioning, go-to-market strategy, and demand engine Chinese companies need to win customers abroad, whether you’re entering a new market for the first time or already there and ready to grow faster.
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15+
years in global growth and marketing

Global growth exposes gaps
most teams don’t see at home

Strong products still stall abroad. It’s rarely quality. It’s messaging, positioning, and demand generation built for a market that isn’t the one you’re entering.

Weak positioning

Competing on price in a market that already has a category leader.

Messaging that doesn’t resonate

Without local-market experience, messaging can feel out of touch.

A domestic go-to-market playbook

Channels and tactics that worked at home don’t carry over abroad.

The result: demand generation that doesn’t translate, and a pipeline that stalls before it reaches revenue.

A system, not a service list

Five connected pieces of work that turn a strong product into a scalable pipeline abroad.

Go-to-market strategy

A strategy built around your product’s real advantage in that market.

Positioning & messaging

Adapted for how overseas buyers actually evaluate and buy.

Demand generation

Channels and campaigns chosen for where your buyers actually are.

Funnel & conversion

The path from first touch to closed deal, built for that market’s buying behavior.

Full-funnel execution

Ongoing support running the system in market.

Who we work with

B2B companies

We help B2B companies enter new markets, sharpen their positioning, generate demand, and build a pipeline of qualified international customers.

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B2C brands

We help consumer brands adapt their positioning and messaging, reach new audiences, and build the marketing engine needed to grow internationally.

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“Every market has its own rules. We build the strategy from the market in, so it works where your customers actually are.”
Kelly Xu, Founder of Soona Marketing

How we work with every client

  • Start with the market, not the product: strategy is built around how overseas buyers actually evaluate and buy
  • One team runs positioning through demand generation, so nothing gets lost in a handoff
  • Every engagement is built for your category and market, not adapted from a template